TENET Online Store
What is TENET?
TENET is a lifestyle boutique founded in November 2009 with the goal of creating a uniquely curated collection of emerging and well established fashion labels, as well as a selection of contemporary art and furniture.
What was my role?
Launched the TENET e-commerce website, from website design, merchandising, to directing and producing photoshoots. Managed the day-to-day online operations, creative assets, and marketing materials. Designed homepage online shopping experiences, email and print campaigns, brand packaging, and creative content. Responsible for keeping the TENET tone of voice consistent through online store copy to social media.
- What I worked on
- Digital Merchandising
- E-commerce Management and Operations
- Creative Direction
- Website Design
- Creative Direction
- Content Strategy
- Copywriting
- Production
E-COMMERCE PHOTOSHOOT
Art Direction + Production | Photographer: Wilson Green | Stylist: Kelsey Ficara
LIFESTYLE AND E-COMMERCE PHOTOSHOOT
Art Direction + Production + Some Styling | Photographer: Caroline Owens | Stylist: Kelsey Ficara | Models: Luke O’Connor + Kelsey Ficara
PRINT CAMPAIGNS
Designed promotional physical mailers and invitations.
EMAIL CAMPAIGNS
Created email campaigns through Klaviyo. The design focus is to feature striking imagery within a simple, minimal layout design that the company can use and customize for different necessities.
PRINT DESIGN
Designed print materials such as business cards, hand tags, packaging materials, and window decal.